Today’s era of Internet has opened a gate of vast variety of opportunities for businesses. Using social networks, one cannot only share a private picture of one’s birthday but also earn customers for one’s business and reach them conveniently. The speed and ease with which the digital media transmits information and help boost a business is amazing.

how is digital marketing different from traditional marketing? The traditional manner of marketing involved businesses to advertise their products or services on print media, radio and television commercials, business cards, bill boards, and in many other similar ways where Internet or social media websites were not employed for advertising. Traditional marketing policies had limited customer reachability and scope of driving customers’ buying behavior. Digital marketing achieves targets of marketing a business through different online channels.